3 Ways to Kick-start Your Data Journey

The rise of Big Data and its effect on business innovation is undeniable: The increasing use of data is set to revolutionize business.

But the need for data insights is outpacing marketers’ ability to define their data assets and put their insights into action.

This inability to convert data into insights can cripple marketers’ engagement efforts and leave companies falling behind their competition. Obtaining, analyzing, and acting on accurate customer data and engaging with customers when, where and how they want is critical to keeping pace with the changing needs and demands of customers.

Many marketers simply need a framework to kick-start their data journeys and help them get on the road to becoming data-driven marketers. In this complimentary webinar, Jessie Mamey, vice president, Digital Acquisition, Revana Digital, will speak with Mila D'Antonio, editor-in-chief of 1to1 Media, about how marketers can harness the power of data for strategic media planning.

Attendees to this webinar will learn:

  • How to define their data assets
  • Free measurement tools that are on the market
  • How to determine their core audiences and how to reach them
  • How to translate their insights into action
  • Examples of companies that are successfully harnessing data
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